Jamie Staton: The Voice Of New Hampshire Sports And His Legacy At WMUR

Jamie Staton: The Voice Of New Hampshire Sports And His Legacy At WMUR

Jean Mackin Jamie Staton

In the landscape of New England broadcasting, few names carry as much weight and local resonance as Jamie Staton. As a cornerstone of WMUR-TV’s sports department for over two decades, Staton has transcended the role of a typical news anchor to become a trusted community figure. For residents of the Granite State, Staton is the primary source for everything from high school football rivalries to the latest updates on the New England Patriots and Boston Red Sox. His career reflects a deep-seated commitment to local journalism and a passion for storytelling that captures the heart of New Hampshire’s athletic spirit.

Jamie Staton’s presence on the airwaves is defined by a blend of professional gravitas and approachable enthusiasm. Whether he is reporting from the sidelines of a frigid high school championship game or interviewing professional athletes in a locker room, his delivery remains consistent: informed, respectful, and deeply connected to his audience. This connection is not accidental; it is the result of years of boots-on-the-ground reporting and a genuine interest in the people who make up the New Hampshire sports community.

Beyond the highlights and scores, Staton’s work often delves into the human interest stories that underpin the world of sports. He has a unique ability to highlight the perseverance of student-athletes and the dedication of local coaches, making the sports segment of the 6:00 PM and 11:00 PM news a must-watch for families across the state. His longevity at WMUR-TV, an ABC affiliate in Manchester, has allowed him to witness multiple generations of athletes grow, providing a sense of continuity that is increasingly rare in the modern, high-turnover world of local television.

The Foundation of a Broadcasting Career

Jamie Staton’s journey into the heart of New Hampshire media began with a solid educational foundation and a clear vision of his professional goals. A graduate of Lyndon State College (now part of Vermont State University), Staton benefited from one of the most respected broadcast journalism programs in the Northeast. This institution has a long history of producing high-caliber news professionals who populate newsrooms across New England. It was here that Staton honed the technical skills and editorial judgment necessary to succeed in a competitive market.

After completing his education, Staton didn't just jump into a major market; he paid his dues and learned the intricacies of local reporting. His early years were marked by the relentless pace of newsgathering, where he developed the "nose for news" that would later define his career at WMUR. By the time he joined the Manchester-based station in 1998, he was already a seasoned professional capable of handling the pressures of live television and the complexities of multi-platform reporting.

His arrival at WMUR marked the beginning of an era. At the time, local sports reporting was undergoing a transition, moving from simple score recaps to more personality-driven, investigative storytelling. Staton was at the forefront of this shift in New Hampshire. He understood that while viewers wanted to know if the Bruins won, they were even more invested in the local high school hero who overcame adversity to lead their team to a state title. This localized focus became his signature style.

The Cultural Impact of "Jamie's Winners"

One cannot discuss the career of Jamie Staton without highlighting his most recognizable segment: "Jamie's Winners." This long-running feature has become a staple of New Hampshire culture, specifically within the secondary education sphere. The segment is designed to honor high school athletes who demonstrate excellence not just on the field, but in the classroom and the community. Being named one of "Jamie's Winners" is considered a prestigious accolade for New Hampshire students, often serving as a highlight of their high school careers.

The genius of "Jamie's Winners" lies in its ability to foster community pride. By visiting schools across the state—from the Seacoast to the North Country—Staton ensures that WMUR's coverage is truly statewide. This segment requires a significant logistical commitment, involving travel, interviews, and careful editing to tell a compelling story in a short broadcast window. Staton’s dedication to this segment demonstrates his belief that sports are a vehicle for character development and community cohesion.

Furthermore, "Jamie's Winners" provides a platform for sports that might otherwise be overlooked. While football and basketball naturally garner significant attention, Staton has used this segment to highlight track and field stars, swimmers, wrestlers, and cross-country runners. By giving these athletes their moment in the spotlight, he validates their hard work and brings attention to the diverse athletic landscape of the Granite State. The legacy of this segment is measured in the hundreds of students who have been inspired to strive for excellence because of the recognition provided by Staton and WMUR.


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Balancing Professional and Local Sports Coverage

New Hampshire occupies a unique space in the sports world. While it lacks its own professional "Big Four" sports teams, its proximity to Boston makes it a core part of the "Red Sox Nation" and "Patriots Country." Jamie Staton has mastered the art of balancing the intense demand for professional sports coverage with the localized needs of his New Hampshire audience. He treats a Patriots Super Bowl run with the same level of professional scrutiny as he does a high-stakes local playoff game.

Staton’s coverage of professional sports is characterized by an "insider" feel without losing the perspective of the local fan. He frequently travels to Foxborough, Fenway Park, and the TD Garden to provide first-hand reports, giving New Hampshire viewers a direct link to their favorite teams. His interviews with professional figures are marked by a lack of pretension; he asks the questions that New Hampshire fans want answered, focusing on the game's impact and the players' performances rather than tabloid gossip.

On the local side, Staton is a fixture at the NHIAA (New Hampshire Interscholastic Athletic Association) championships. His presence at these events adds a level of legitimacy and excitement for the participants. When Jamie Staton is on the sidelines with a microphone, the players know the game is a big deal. This dual-focus approach—pro-level quality and local-level heart—is why he has remained the top sports anchor in the Manchester-Boston market for over twenty-five years.

Analysis: The Evolution of Local Sports Broadcasting

The role of a sports director has changed dramatically since Jamie Staton first took the anchor desk. To understand his success, one must analyze how he has adapted to the digital transition while maintaining the core values of traditional broadcasting.



Pros and Cons of Modern Sports Media



Feature Traditional Broadcasting (Staton's Roots) Modern Digital/Social Media
Speed Scheduled (6 PM/11 PM) Instantaneous (X/Twitter)
Depth High; curated storytelling Low; focus on "bites" and clips
Trust/Authority Very High; vetted by newsrooms Variable; prone to misinformation
Community Link Strong; face-to-face interaction Global; often disconnected locally
Longevity High; builds multi-decade trust Low; high turnover of "creators"

The primary "Pro" of Jamie Staton’s approach is the established trust. In an era of "fake news" and rapid-fire social media updates, having a veteran voice to contextualize sports news is invaluable. The "Con" for any traditional broadcaster is the challenge of competing with the speed of the internet. Staton has countered this by embracing social media, using platforms like X (formerly Twitter) to provide real-time scores while saving the deep-dive analysis for the broadcast. This hybrid model ensures he remains relevant to younger, digital-native audiences without alienating the loyal viewers who have watched him for decades.

Career Milestones and Historical Context

Jamie Staton’s career at WMUR is a timeline of New Hampshire's most significant sports moments over the last quarter-century. From the "Dynasty" era of the New England Patriots to the historic 2004 Red Sox World Series win, Staton has been the conduit through which New Hampshire experienced these events.



Period Role/Event Key Impact
1998 Joined WMUR-TV Established a new era of sports reporting in NH.
2000s Patriots Dynasty Covered three Super Bowls in four years, linking NH fans to the team.
2004 Red Sox Breaking the Curse Provided local perspective on one of the greatest sports stories in history.
Ongoing "Jamie's Winners" Has honored hundreds of NH student-athletes over 20+ years.
Present Sports Director Manages the entire sports department and mentors new talent.

Staton’s role as Sports Director also involves a significant amount of behind-the-scenes work. He is responsible for the vision of the sports department, deciding which stories get told and how resources are allocated. This leadership role is crucial for maintaining the high standards WMUR is known for. His ability to mentor younger reporters and photographers ensures that his style of community-focused journalism will continue long after he eventually decides to step away from the camera.

How to Follow Jamie Staton and Support Local Sports

For those looking to stay updated on New Hampshire sports through Jamie Staton’s lens, there are several avenues available. Staying connected with local sports not only keeps you informed but also supports the local journalism that highlights our communities.



  1. Watch WMUR-TV News: Tune in during the 6:00 PM and 11:00 PM broadcasts for the primary sports segments.
  2. Follow on Social Media: Staton is active on X (Twitter), where he posts live updates from games, scoreboards, and behind-the-scenes glimpses of his reporting.
  3. Visit WMUR.com: The "Sports" section of the website features archived "Jamie's Winners" segments and extended interviews that don't always make the live broadcast.
  4. Attend Local NHIAA Events: You will often see Jamie or his team at state championship games. Supporting these events directly helps the student-athletes he covers.
  5. Nominate an Athlete: If you know a student-athlete who excels in the classroom and on the field, keep an eye out for "Jamie's Winners" nomination windows via the WMUR website.

Frequently Asked Questions



Is Jamie Staton still with WMUR?

Yes, Jamie Staton remains the Sports Director and primary sports anchor at WMUR-TV in Manchester, New Hampshire. He has been with the station since 1998 and continues to lead their sports coverage across all platforms.



Where did Jamie Staton go to college?

Jamie Staton graduated from Lyndon State College in Vermont. The college is well-known for its prestigious atmospheric sciences and broadcast journalism programs, which have produced many prominent figures in New England media.



What is "Jamie's Winners"?

"Jamie's Winners" is a recurring segment on WMUR where Jamie Staton profiles and honors New Hampshire high school athletes who demonstrate excellence in sports, academics, and community service. It is one of the most popular local sports features in the state.



Has Jamie Staton won any awards for his broadcasting?

Throughout his career, Staton and the WMUR sports team have been recognized with various awards for excellence in sports reporting. This includes recognition from organizations like the New Hampshire Association of Broadcasters and regional Emmy nominations.



Does Jamie Staton cover professional sports or just local sports?

He covers both. While he is a champion for New Hampshire high school and collegiate sports, he also provides extensive coverage of the New England Patriots, Boston Red Sox, Boston Bruins, and Boston Celtics, often reporting live from the venues.

Are you a fan of New Hampshire sports? Don't miss a single highlight or "Jamie's Winner" segment. Tune in to WMUR-TV tonight or visit their official website to see why Jamie Staton has remained the most trusted name in local sports for over 25 years. Support local journalism and celebrate the athletes who make our state proud!


M. Staton - Medium

M. Staton - Medium

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